Question
How have products intended for older people and related advertisement materials contributed to + exacerbated age discrimination between older people and their loved ones?
*Age discrimination can include language that overgeneralizes, “others”, and infantilizes older people and frames aging as something negative.
The negative societal impacts of age discrimination are apparent + require sweeping policy updates to bring about a change. What is less explicit is how this marketing-based age discrimination impacts older people on a personal, micro level, i.e., how ageism impacts the relationships between older people + their loved ones.
We want to use this study to gain insights about these care relationships in order to propose solutions to mitigate age discrimination.